Experiential Fan Zone for British Airways - Six Nations Championships

Losberger De Boer create this experiential fan zone for British Airways twice a year at Twickenham Stadium during the Six Nation Championships and Autumn Internationals.

What do we create?

The MaxiFlex Arcum is one of the most flexible large structures available in the market today. It is available from 10-50m in width and offers countless configuration options. 

The specification includes: 

• Translucent or opaque roof covers
• Vertical or horizontal wall panels in glass or hard PVC
• Various roof options
• Optional canopy
• Single or double-storey

Why are experiential fan zones gaining popularity?

Experiential fan zones at sporting events are gaining immense popularity due to their ability to significantly enhance the spectator experience.

These interactive areas extend beyond the confines of traditional seating, offering fans a more immersive and engaging way to enjoy sports, often featuring activities like virtual reality experiences that simulate being in the game, photo opportunities with team mascots or trophies, and interactive games.

Additionally, they serve as social hubs where fans can gather, share their passion, and create a sense of community. This trend reflects a broader shift in consumer preferences towards experiences that are not just passive but participatory and memorable.

By offering these enriched, fan-focused environments, brands are successfully elevating the overall event atmosphere, leading to increased attendance, fan loyalty, and in many cases, enhanced revenue opportunities through sponsorships and merchandise sales. 

Find out more about how Losberger De Boer can support you at sports events here.