The Ultimate Guide to Temporary Event Venues
Planning a large event? The venue is undoubtedly one of the most important choices you’ll have to make. When existing venues aren’t suitable or don’t quite fit your vision, a temporary event structure could be just the answer you are searching for.
What is classed as a temporary structure?
A temporary structure is a type of building that will be used for a short amount of time and is not intended to remain in the place it has been built.
For example, the image above shows a temporary structure used for large-scale hospitality at The Wimbledon Championships. This was only standing while the event was live and taken down in a matter of days after the event had finished.
What do I need to consider when using a temporary event structure?
There are a variety of elements you’ll want to consider when choosing a temporary event structure which can have a considerable impact on the choice you make.
1. Location is everything
Choosing a location is so important when planning a large event as it will inevitably influence the attendance and overall success of the event.
When using existing venues you may find that;
- The location is undesirable
- There is too much or too little space
- It is too far from transport systems
- There is no space for parking
- It has no WOW factor
When using a temporary structure, the world is your oyster. Suddenly, you have endless options available, whatever your vision may be. Your location can be anywhere. In the heart of your chosen city, the centre of a historic courtyard, out in an open field or on top of a fountain (literally).
One thing to consider is site accessibility - can it be easily accessed by large lorries to deliver structure materials? Sometimes there may be challenges to overcome, such as restricted access times, low ground bearing capacity or noise regulations. No matter what the challenge, there is always a way to overcome it with advanced planning and a reliable team.
2. The interior layout
When using a traditional venue you are limited to the existing floor plans and building design. Using a temporary venue puts you in total control to create the layout you imagine. This will impact various elements of your event and traffic flow, influencing overall enjoyment & success.
What do you want the entrance to look like? Do you want an internal terrace? Do you need a bar? Do you have a performance or speaker who requires a stage? What about seating? Will you require a back-of-house area for catering or service?
3. Branding opportunities
Using a traditional venue can significantly limit the branding potential of your event. Imagine you are hosting an innovative, unique and totally ‘on brand’ event.. your guests could arrive at a typical venue such as a hotel or large high-rise building OR they can arrive at your fully branded from head to toe, bespoke designed venue.
Branded venues hugely increase user-generated marketing content – your guests will be snapping pictures and posting on Instagram showing off a unique venue like they’ve never experienced. This makes your event more memorable and creates a lasting impact on your guests. It’s a win-win.