Experiential Fan Zone for British Airways - Six Nations Championships

Twice a year, Losberger De Boer creates an immersive fan zone for British Airways at Twickenham Stadium, enhancing the spectator experience during the Six Nations Championships and Autumn Internationals.

What we delivered

We utilized the versatile MaxiFlex Arcum structure, known for its adaptability and robust design. Here's how it perfectly catered to the event's needs:

• Flexible Configurations: Spanning 10-50m in width with countless setup options.
• Customized Aesthetics: Choose between translucent or opaque roof covers, and glass or hard PVC wall panels.
• Multi-Level Options: Available in single or double-storey with various roof and canopy choices.

Why Experiential Fan Zones Matter

Experiential fan zones are transforming the sports event landscape by providing more than just a place to watch the game. They offer:

• Enhanced Spectator Experience: Interactive areas with activities like virtual reality, photo opportunities, and games, making the event memorable.
• Social Hubs: These zones become gathering spots where fans can share their passion and build a community.
• Brand Engagement: By creating these dynamic spaces, brands elevate the event atmosphere, leading to increased attendance and fan loyalty.
• Revenue Opportunities: Enhanced experiences drive sponsorships and merchandise sales, adding value for all stakeholders.

Discover More

Explore how Losberger De Boer can elevate your sports events with tailored, high-quality solutions that meet your deadlines and stay within budget HERE.